Essence of Argan

Posted on March 31, 2025June 5, 2025 by admin

Increased Revenue by 30K with the Addition of 1 Unique Cross-Sell Automation

At a glance

Essence of Argan is the world’s largest provider of Argan Oil selling worldwide in over 60 countries.

RESULTS

30K REVENUE BOOST

IN 2023

25,000

EMAILS SENT

20X

RETURN ON INVESTMENT

CHALLENGE

Essence of Argan, being a company that relied only on online sales channels had to come up with intelligent email marketing plans. The challenge was to implement a successful cross-sell email that wasn’t overly sale-sy or pushy.

SOLUTION

We created an inviting cross-sell autmated series to all purchasers of the core product inviting them to “pair” their oil with a serum to optimize their skin health.

OUTCOME

1) Benefit 1

This email flow is incredibly effective at driving sales and is a great example of some wonderfully strategic marketing that sells without selling.

2) Benefit 2

The mix of both perfect timing (2 weeks after order shipped) and personalization helped to boost this email campaign into a success, with just a 30K boost from this flow on it’s own.

3) Benefit 3

This flow continues to be a top performer and has led to other strategies developed around cross-selling and upselling which have since been executed and planned for.