Wash Warrior

At a glance

Wash Warrior is an online retailer of high quality washing machine cleaning tablets based in the United States.

RESULTS

20K IN REVENUE

ACHIEVED IN 7 MONTHS

815,889

EMAILS SENT

46%

OPENS

CHALLENGE

This was the second year the brand wanted to launch a Black Friday Sales event. The challenge was to create an irresistible offer campaign for current active subscribers but also engage and winback inactive contacts on the list.

SOLUTION

We created a series of 4 campaign emails to select groups – Active 90 days, Active 90-180 and those more inactive past 180 days. The deal focused on buying in bulk for additional savings. The emails were sent in batches to each group so the results could be compared.

OUTCOME

1) Benefit 1

The targeted campaign resulted in a 200% increase in the Placed Order Rate, a 14% increase in the email open rate from the previous year.

2) Benefit 2

The total revenue achieved in the 11 day period was a 300% increase from the previous Black Friday campaign.

3) Benefit 3

Key takeways from this sale were able to be used for subsequent sale days including Labor Day and Memorial Day, where “bulk buying” was the strategy used.