Terms of Service
Last updated: 30 September 2026
These Terms set out how Accent Studio works with clients. They apply to every service we provide, together with your signed proposal or agreement and our data processing agreement. If your signed agreement says something different from these Terms, the signed agreement wins.
Book a Strategy CallWho we are
Services are provided by Richtus AB, trading as Accent Studio, org. no. 556645-7635, VAT no. SE556645763501, registered in Sweden (“Accent Studio”, “we”, “us”). “You” means the business that engages us.
Business clients only
Our services are for businesses acting in a professional capacity. By applying or signing an agreement, you confirm that you are acting on behalf of a business. Consumer protection rules, such as the right of withdrawal under the Swedish Distance Contracts Act (Lag 2005:59), do not apply.
Our services
- Retention Accelerator: a 90-day program to build and optimise your core email system
- Retention Accelerator+: a 7-month program covering the full retention system, advanced automations and ongoing optimisation
- Klaviyo Monthly Management: ongoing monthly management of your email and SMS marketing
- Inbox Intel: Deep Dive Email Audit: a one-time audit with a written report, roadmap and live review call
The exact scope, deliverables and timeline for your engagement are set out in your proposal. Work outside that scope needs a written change request and may be quoted separately.
Applying to work with us does not guarantee a place. We take on clients where we believe we can deliver strong results.
How an engagement starts
After a strategy call, we send a proposal. The engagement begins when you accept the proposal and pay the onboarding deposit of USD 350, or the equivalent in your invoicing currency. The deposit secures your start date and is credited against your first invoice.
Fees, invoicing and VAT
Fees are stated in your proposal and invoiced in the currency of your country, unless we agree otherwise. Unless agreed otherwise:
- One-time services and the first month of ongoing services are invoiced before work begins
- Monthly services are invoiced in advance at the start of each month
- Invoices are due within 10 days
All fees are exclusive of VAT. Swedish clients are charged Swedish VAT (moms). For business clients in other EU countries with a valid VAT number, the reverse charge applies. Clients outside the EU are generally not charged Swedish VAT.
Late payments accrue interest under section 6 of the Swedish Interest Act (Räntelagen 1975:635) and statutory compensation for collection costs under Lag 2013:513. If an invoice is more than [14] days overdue, we may pause work after notifying you, and timelines will move accordingly.
Platform subscriptions and usage costs (such as Klaviyo plans, SMS credits, apps and stock assets) are paid by you directly unless your proposal says otherwise.
30-day money-back guarantee
Retention Accelerator, Retention Accelerator+ and Klaviyo Monthly Management come with a 30-day money-back guarantee. If you feel our working relationship isn’t right for you within the first 30 days from your start date, tell us in writing and we will refund the fees you have paid for that program.
We do not guarantee specific revenue in the first 30 days. Where your program includes optimising your intro offer, we guarantee an uplift in that offer’s conversion rate and placed order rate, measured against the 30 days before we started. If the uplift isn’t reached in 30 days, we can agree to continue further at no extra cost.
The money-back guarantee does not apply to Inbox Intel, because the audit is a one-time deliverable. Apart from the money-back guarantee, fees are non-refundable unless we agree otherwise in writing or the law requires it
Term, cancellation and termination
Monthly services run month to month. Either party can cancel with 30 days’ written notice. Fees for the notice period remain payable.
Fixed-term programs (Retention Accelerator and Retention Accelerator+) run for the period stated in your proposal. Each is agreed in a contract and cannot be cancelled before the term ends, except under the 30-day money-back guarantee in section 6 or for a serious breach as set out below.
Either party may end the agreement with immediate effect if the other party seriously breaches it and does not fix the breach within 14 days of written notice, or if the other party becomes insolvent.
When an engagement ends, you pay for work performed up to the end date. We hand over completed deliverables, and you remove our access to your accounts. We delete client data as described in our data processing agreement.
Your responsibilities
To get the best results, you agree to:
- Give us accurate information and timely access to the platforms we need, using user accounts rather than shared passwords
- Review and approve work within [5] business days. Delays on your side extend our timelines
- Approve campaigns and flows before they go live. Once you approve, the content is your responsibility
- Make sure product claims, offers and pricing in your marketing are accurate and lawful
You are responsible for having a lawful basis to email and text your subscribers. This includes consent and opt-out rules under GDPR, the Swedish Marketing Act and the laws of the countries where your subscribers live, such as CAN-SPAM and the TCPA in the United States. We will flag compliance risks we notice, but we do not provide legal advice.
You keep ownership of your email platform, store and customer lists at all times.
Data protection
Both parties comply with GDPR and other applicable data protection laws. When we process personal data about your customers or subscribers, we do so as your data processor under our data processing agreement, which forms part of your agreement with us. Our Privacy Policy explains how we handle data about you and your team.
Intellectual property
Once you have paid in full, you own the deliverables we create specifically for you, including copy, email designs, flows and strategy documents.
We keep ownership of our own templates, frameworks, tools, methods and know-how. Where these are built into your deliverables, you receive a permanent, non-exclusive licence to use them for your own business. Third-party materials such as fonts and stock images are subject to their own licences.
We may list you as a client and share results from our work together in our portfolio and case studies. If you would rather we didn’t, tell us in writing and we will not name you or share your results.
Confidentiality
Each party keeps the other’s confidential information private and uses it only for the engagement. This includes business data, customer lists, analytics, pricing, and our internal processes and strategy materials. This obligation continues for 3 years after the engagement ends. It does not cover information that is public, that the receiving party already knew, or that must be disclosed by law.
Results
We build our work on proven strategy, but email and SMS results depend on many things outside our control, including your products, pricing, traffic, market conditions and platform changes. Apart from the intro offer guarantee in section 6, we do not guarantee specific revenue or performance figures.
Limitation of liability
We are not liable for indirect or consequential losses, such as lost profit, lost revenue, lost data or damage to goodwill. We are not responsible for outages, changes or decisions by third-party platforms and mailbox providers, such as Klaviyo, Shopify, Gmail or Outlook.
Our total liability under an agreement is limited to the fees you paid us in the 3 months before the event giving rise to the claim. These limits do not apply to damage caused intentionally or through gross negligence.
Events outside our control
Neither party is liable for delays or failures caused by events beyond its reasonable control, such as natural disasters, war, government action, widespread internet or platform outages, or serious illness. The affected party will notify the other promptly.
Changes to these Terms
We may update these Terms. Updates apply to new engagements straight away. For ongoing engagements, we will email you at least 30 days before changes take effect. If you do not accept the changes, you may cancel before they take effect.
Governing law and disputes
These Terms and every agreement with us are governed by Swedish law, without regard to its conflict of law rules. We will first try to resolve any dispute through discussion. If that does not work, the dispute will be settled by the Swedish general courts.