Increased Revenue by 30K with the Addition of 1 Unique Cross-Sell Automation
Essence of Argan is the world's largest provider of Argan Oil selling worldwide in over 60 countries.
30K
Revenue Boost (in 2023)
25,000
Emails Sent
20X
Return on Investment
CHALLENGE
Challenge
The company relied solely on online sales and needed "intelligent email marketing plans." The specific obstacle was implementing "a successful cross-sell email that wasn't overly sale-sy or pushy."
SOLUTION
Solution
They developed "an inviting cross-sell automated series to all purchasers of the core product inviting them to 'pair' their oil with a serum."
OUTCOME
Outcome
This email flow is incredibly effective at driving sales and is a great example of strategic marketing that sells without selling.
Timing and personalization (two weeks post-shipment) drove the 30K revenue increase.
The flow became a top performer, inspiring additional cross-sell and upsell strategies.
