CASE STUDY / WASH WARRIOR

"Bulk Buying" Black Friday Sales Event

Wash Warrior is an online retailer of high quality washing machine cleaning tablets based in the United States.

$20K

In revenue achieved in 7 months

815,889

Emails sent

46%

Open rate

CHALLENGE

Challenge

The brand sought to "create an irresistible offer campaign for current active subscribers but also engage and winback inactive contacts" during their second annual Black Friday event.

SOLUTION

Solution

Accent Studio developed "a series of 4 campaign emails to select groups – Active 90 days, Active 90-180 and those more inactive past 180 days." The strategy emphasized bulk purchasing incentives, with batches sent to enable comparative analysis.

RESULTS

Results

200% increase in Placed Order Rate with 14% higher open rates versus prior year.

300% revenue increase compared to the previous Black Friday campaign (11-day period).

The bulk-buying strategy proved replicable for subsequent sales events including Labor Day and Memorial Day.

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