CASE STUDY / MEADOW

From Zero to 2.4 Million SEK ($220k)

Meadow is a high-end men's fashion retailer and brick and mortar store based in Malmö Sweden.

39%

OF REVENUE — Achieved in 7 months

AUTOMATIONS — Sequences created

LIST GROWTH — Form capture

CHALLENGE

Challenge

The team lacked online and email marketing presence, with no experienced staff to develop targeted automation workflows. The primary obstacle involved constructing a comprehensive email strategy from the ground up.

SOLUTION

Solution

The approach involved designing 7 targeted automation sequences addressing both digital transactions and in-store visits. Over seven months, email initiatives generated 2.4 Million SEK in attributed revenue. Exit-intent and cart-page pop-ups were also implemented.

OUTCOME

Outcome

By switching from Klaviyo to Mailchimp we were able to gather insightful consumer behavior and KPI's we would never have had.

In-store email collection integrated offline customers into online seasonal campaigns, creating bidirectional customer flow.

Email marketing reached prospects across all funnel stages: awareness, consideration, purchase, and retention.

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