Meadow

At a glance

Meadow is a high-end men’s fashion retailer and brick and mortar store based in Malmö Sweden.

RESULTS

39% OF REVENUE

ACHIEVED IN 7 MONTHS

7 AUTOMATIONS

SEQUENCES CREATED

7K LIST GROWTH

FORM CAPTURE

CHALLENGE

Had very little to no online marketing AND email marketing presence and no experienced team to create targeted flows and campaigns. The challenge was to build a full funnel email marketing strategy from scratch for their business.

SOLUTION

We created 7 targeted automation flows that encompassed both online sales and encouraged visits in-store. Over a 7 month period from launched 2.4 Million SEK revenue attribution was achieved through email flows and campaign combined. We also developed targeted on page pop ups upon exit and on the cart page.

OUTCOME

1) Benefit 1

By switching from Klaviyo to Mailchimp we were able to gather insightful consumer behavior and KPI’s we would never have had.

2) Benefit 2

Customer Email Address were captured in store and used in seasonal marketing camapigns. Store customers then became online customers and vice versa.

3) Benefit 3

Email Marketing allowed for new subscribers and customers to be reached at all funnel stages including Activation – Interest, Activation – Consideration, Purchase – Conversion and Retention – After Purchase.